The Pixbet brand will feature on the jerseys of the Corinthians men's squad as part of the three-year arrangement. It also includes promotions and special deals, digital material, technology activations, marketing actions, and exclusive club experiences.
"Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach," stated Ernildo Jnior, Pixbet Partner and Co-Founder.
Tadeu Dantas, a Pixbet partner, remarked, "The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners."
Pixbet promoted their newest partner on the big screen in New York's Times Square. Pixbet now sponsors six Serie A and five Serie B clubs in the Brazilian Championship, in addition to broadcasting the 2022 FIFA World Cup on TV Globo.
"We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners," said Corinthians President Duilio Monteiro Alves.
"There is a lot of good news and information out there." I have no doubt that Fiel will support this project even more, which will benefit everyone and make Corinthians even more competitive on and off the pitch."
Corinthians will play in the Libertadores de America, Copa do Brasil, and Campeonato Paulista in 2023.
Pixbet announced an agreement with Grupo Globo in August to become the first bookmaker to partner with a World Cup broadcaster in Brazil on television.
