The FIBA Continental Cups for men and women, the FIBA Women's Basketball World Cup 2022, and the FIBA Basketball World Cup 2023 will all have significant commercial rights granted to J9.
Frank Leenders, the Director General of FIBA's Media & Marketing Services, expressed his excitement about J9 becoming the organization's newest global partner.
This collaboration will undoubtedly help FIBA achieve its objective of growing basketball's global promotion while also bringing fans closer to the game through fresh and enhanced experiences, like the Trophy Tour and other initiatives sponsored by our new Global Partner J9.
With the signing of this agreement, J9 will become the 10th "Global Partner" of the International Basketball Federation, joining companies like Nike, Bitci.com, the cryptocurrency trading platform, Chinese electronics maker TCL, Tencent, and Wanda.
The Philippines-based company plans to promote its own brand using the Federation's platform, and it has stated that it would "utilise FIBA's top-level domain.basketball to promote basketball related CSR activities on its portal J9.basketball."
Additionally, J9 reaffirmed its dedication to globalisation, calling it as an essential goal, and promised to provide its consumers a top-notch gaming experience as the organization's "Official Global Betting Partner."
The MD of J9.com, James Chen, expressed his excitement for the collaboration with FIBA, saying: "It is a wonderful honour for us to become a worldwide Partner of FIBA and to have the opportunity to contribute to the worldwide growth of basketball.
"We are confident that we will be able to support FIBA in bringing the allure and joy of basketball to more fans around the world with our innovative and digital ways."
