IGT and Sony Pictures Television have agreed to a ten-year licencing deal.
IGT will receive exclusive rights to the Wheel of Fortune brand across gaming, lottery, iGaming, and iLottery as a result of the new collaboration. Additionally, IGT will own non-exclusive rights to the distribution of Wheel of Fortune materials to free-to-play social casinos.
The agreement will be in effect from 2025 to 2034.
In 1975, the TV game show Wheel of Fortune debuted, and it is still in production today. Since then, the company has grown and diversified into several game genres. IGT's Wheel of Fortune slots have paid out more than $3.5 billion in jackpots since 1996 and have given more than 1,100 people prizes worth $1 million or more.
IGT announced a second 10-year arrangement this year, this time with the National Lottery in Malta, and signed a multi-year agreement with the Santa Ana Star Casino Hotel in New Mexico.
"By securing exclusive gaming, lottery, iGaming, and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximise the returns of this licencing partnership and advance our legacy of developing omnichannel Wheel of Fortune games that generate demand and award prodigious jackpots," said Renato Ascoli, IGT CEO, Global Gaming.
In that time, we've delivered a diverse portfolio of Wheel of Fortune games that have set the industry standard for innovation, are the undisputed leader in industry game-performance charts, and have significantly increased revenue for our customers. Sony Pictures Television has been a trusted IGT partner for more than 25 years.
