The second sportsbook and PAM deal between Sportnco and GM Gaming, this extension will give Betway Portugal access to Sportnco's sportsbook and player account management (PAM).
In accordance with the first agreement, the operator was introduced in France; in accordance with the second agreement, GM Gaming will transition from its present sportsbook and platform.
Sports betting and the casino industries have had rapid expansion in the Portuguese market, with respective annual growth rates for 2021 of 32.1% and 29.9%. This achievement is partially attributable to alliances like the one formed by the French operator Betclic Group and the Malta-based operator Nolimit City to introduce fresh content to Portuguese-speaking clients.
Hervé Schlosser, Sportnco's managing director, said following this most recent agreement: "Sportnco is thrilled to be partnering with the Betway brand in Portugal.
When an established partner uses our technology to continue to support their development across various jurisdictions, it fills us with great pride. Intensifying our partnership with our long-term partner is something we are looking forward to.
Also from GM Gaming, Raquel Gonçalves said: "We're incredibly thrilled to maintain our outstanding connection with Sportnco, a top provider of the most up-to-date platforms and technology within the gaming business, with this arrangement. We're excited about this project since it will improve our product lineup for the Betway brand in Portugal.
