The internet platform connects sports fans with professional teams, athletes, and organisations. It is the owner of a number of companies, including Fanatics Betting & Gaming. Fanatics offers sports memorabilia and digital collectibles like NFTs in addition to sports betting and iGaming.
Fanatics intends to find and take advantage of fresh expansion prospects by employing Jett and Mildenhall.
Jett, who has more than 20 years of experience working for technology investment firms, is also the managing partner at SoftBank's Vision Fund. One of Fanatics' major investors is SoftBank, who led a $1 billion financing round in 2017.
Earlier in her career, she also worked for JP Morgan and Goldman Sachs. Most recently, she was a board member for businesses including Perch, Ozon, Embark Veterinary, and Papa.
In his statement, Jett said that the Fanatics management team has demonstrated "exceptional concentration, agility, and innovation focused towards fundamentally transforming a business to better serve its ultimate customers: leagues, players, and fans.
Fanatics is in a stronger position than ever to be a driving force in enhancing a global sports fan's experience across the digital and physical worlds as we enter the next half-decade together.
Mildenhall has worked for The Coca-Cola Company, Airbnb, and GoFundMe during the course of his 30-year career, and his specialties include marketing and account management.
Most recently, he served as Executive Chairman when he founded the branding and marketing company TwentyFirstCenturyBrand.
He will be required to provide values that will define the corporate culture, drive brand strategy, and guide digital transformation.
"I have gotten to know Michael Rubin, his executive team, and the Fanatics business in a deep and substantial way over the last six months," Mildenhall said. My desire to join the Board grew stronger the more I saw what a fantastic opportunity was ahead. As a culturally significant worldwide brand that will define this generation and succeeding ones, fans will become.
